Privacy Policy
Last updated: April 17, 2025. This Privacy Policy describes how Valkyrie (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from valkyrielb.com or otherwise communicate with us. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, please do not use or access any of the Services.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.
How we collect and use your personal information
To provide the Services, we collect personal information about you from a variety of sources. The information we collect and use varies depending on how you interact with us. We may also use it to communicate with you, to provide or improve the Services, to comply with legal obligations, to enforce our terms, and to protect our rights and those of our users.
Information we collect directly from you
Information you submit to us may include:
- Contact details including your name, address, phone number, and email.
- Order information including your name, billing and shipping address, payment confirmation, email address, and phone number.
- Account information including username, password, and security details used for account security.
- Customer support information you choose to include when you contact us.
Information we collect about your usage
We may automatically collect certain information about your interaction with the Services (“Usage Data”) using cookies, pixels, and similar technologies. Usage Data may include device and browser information, your network connection, your IP address, and other information about your interaction with the Services.
Information we obtain from third parties
We may obtain information about you from third parties such as companies that support our Site and Services, and our payment processors who collect payment information to process your orders. Any information we obtain from third parties will be treated in accordance with this Privacy Policy.
How we use your personal information
- Providing products and services, including processing payments, fulfilling orders, sending notifications, managing your account, and arranging shipping, returns, and exchanges.
- Marketing and advertising, such as sending promotional communications and tailoring the Services and advertising, where permitted.
- Security and fraud prevention, to detect, investigate, or act on possible fraudulent, illegal, or malicious activity.
- Communicating with you and improving our Services, to be responsive and to maintain our business relationship with you.
Cookies
We use cookies to power and improve our Site and Services, to remember your actions and preferences, and to run analytics. Most browsers accept cookies by default, but you can set your browser to remove or reject them. Removing or blocking cookies can negatively impact your experience and may cause some features to work incorrectly.
How we disclose personal information
In certain circumstances we may disclose your personal information to third parties, subject to this Privacy Policy. Such circumstances may include disclosures to vendors who perform services on our behalf (such as IT management, payment processing, analytics, customer support, fulfillment, and shipping), to business and marketing partners, when you direct or consent to it, within our corporate group, and in connection with a business transaction or to comply with legal obligations. We do not use or disclose sensitive personal information without your consent.
Third party websites and links
Our Site may link to websites operated by third parties. If you follow those links, you should review their privacy and security policies. We do not guarantee and are not responsible for the privacy or security of such sites, and their inclusion does not imply our endorsement.
Children’s data
The Services are not intended to be used by children, and we do not knowingly collect personal information about children. If you are the parent or guardian of a child who has provided us with their information, you may contact us to request that it be deleted.
Security and retention
No security measures are perfect or impenetrable, and information sent to us may not be secure while in transit. We recommend not using insecure channels to communicate sensitive information. How long we retain your information depends on factors such as our need to maintain your account, provide the Services, comply with legal obligations, and resolve disputes.
Your rights
Depending on where you live, you may have rights to access, delete, or correct your personal information, to data portability, to restrict processing, to withdraw consent, to appeal our decisions, and to manage your communication preferences. These rights are not absolute and may apply only in certain circumstances. We will not discriminate against you for exercising any of these rights.
Complaints
If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal or to lodge a complaint with your local data protection authority.
International users
We may transfer, store, and process your personal information outside the country you live in. Where required, we rely on recognized transfer mechanisms for such transfers.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please email us at info@valkyrielb.com.